Optimizing Automatic PPC Targeting Defaults

Winners eCom Workshop 2.0

Introduction & Preparation (MUST WATCH!)

Module 1: Setting Up Appropriate Accounts to Sell on Amazon Marketplace

How to Create a Professional Seller Central Account (15:32)
Unified Amazon FBA Accounts & Remote Fulfilment (NARF) (9:58)
How To Contact Amazon Seller Central for Help (7:19)
Choosing a Professional Business Storefront And Brand Name (8:11)
Forming Your Business Structure - Sole Proprietorship or Business Entity (14:47)
International Sellers - Applying For Bank Accounts Or Payment Service Provider (12:51)
How to Create an Alibaba Account (6:53)
Where to Buy a UPC Barcode (7:30)

Module 2: Calculating Upfront Capital, Expenses & Fulfillment Fees

Understanding How To Make Money On Amazon (14:54)
Money Management, Budgeting & Cash Flow (12:11)
Healthy Profit Margin To Make Money (15:28)
Calculating Initial Costs To Start Your Business (3:36)
Amazon Fees - Storage, Fulfillment, Refunds, Removal, Referral Fees & More (4:43)

Module 3: Amazon Product Research - Find Profitable Products to Sell & What NOT To Sell!

Install Helium 10 Software (Do this first) (2:33)
Step By Step Product Research Criteria (21:33)
In Depth Product Research Analysis To Find The Winning Product (24:02)
Going Down The Rabbit Hole On Amazon (14:46)
(UPDATED) Keyword Research Criteria (16:38)
(UPDATED) Verifying Products On Page 1 (14:29)
How To Differentiate Your Product (15:58)
(NEW) How To Differentiate Your Product Using ChatGPT Artificial Intelligence (AI) (27:31)
How To Find Product Costs (5:21)
Children's Product Certificate - Get Approved To Sell Toys & Games (20:56)
Approval For Restricted Products (8:30)
(BONUS) Amazon Products To Avoid
(BONUS) Product Locator Formula - Winning Product Verification Check List (34:07)
(BONUS) Done-For-You Product Research (UPDATED) (9:09)

Module 4: Identifying Trending Products & Checking For Trademarks / Patents

Researching Product Trends (11:51)
Checking For Trademarks & Patents on United States Patent and Trademark Office (USPTO) (11:20)

Module 5: Communicating With Manufacturers & Suppliers

Contacting Suppliers – Advice and Template (23:53)
Negotiating With Suppliers (Tips & Tricks) (13:16)
Alibaba Tax Exemption (7:09)
Preparing Your First Order And Restocking Inventory (11:42)
Trade Assurance Contracts & Payments (9:02)
NNN Legal Agreement - Protect Your Products (6:20)
Ordering Product Samples (12:06)
How To Package Your Product (21:07)
Amazon Brand Approval (Before Placing Inventory Order With Supplier) (15:03)
Creating A Skeleton Listing To Print Your Product Barcode (20:35)
How To Print Your Product Barcode (2:35)
Third Party Inspection (10:18)

Module 6: Shipping From China to Amazon Fulfillment Centres (FBA Warehouse)

Understanding Shipping And Delivery Terms (10:42)
Air Shipping VS Sea Shipping Explained (17:12)
(UPDATED) Getting An Accurate Shipping Quote From Your Freight Forwarder (13:32)
When To Use A 3PL - Third Party Logistics (20:13)

Module 7: Hiring Freelancers on Upwork / Fiverr

Module 8: Building Your Product Listing, Preparation & Shipping Inventory

Product Photography Tips (13:48)
(UPDATED) Keyword Analysis And Research (15:38)
Stealing Your Competitors Best Keywords (13:37)
Building Your Product Listing Within Seller Central (46:54)
(NEW) Optimizing Your Product Listing Using AI (24:15)
Error Code 5665 - Brand Approval (PDF only)
Add Products via Upload - Flat File (12:46)
Understanding Amazon Buy Box (7:34)
(UPDATED) Using Enhanced Brand Content To Increase Conversions (6:46)
(UPDATED) Pricing Your Product - Adjusting Price (7:32)
(UPDATED) Checking if Keywords Are Indexed (4:28)
Creating A Shipment Plan in Amazon Seller Central (33:05)
(NEW) Creating A Shipment Plan Using AWD (Amazon Warehousing & Distribution) (24:38)
(NEW) Submitting Invoices To Amazon For Product Quantity Discrepancy (Missing Inventory) (5:57)

Module 9: Amazon Product Reviews & Storefront Feedback

How To Get Initial Product Reviews (14:54)
Product Packaging Insert Cards For Product Reviews (8:56)
Storefront Feedback and Benefits (7:12)
Automation For Reviews Requests- 5 Star Template Attached (22:04)
How To Reduce Negative Reviews (12:03)

Module 10: Launching Your Product to Page 1

Module 11: Amazon Sponsored Ads - PPC Campaigns (Pay-Per-Click) & How To Launch

Automatic PPC Campaigns Explained (13:36)
Manual PPC Campaigns Explained (9:34)
Advertising Cost of Sales Explained & TACOS (20:22)
Setting Up Automatic PPC Campaigns (11:39)
How To Analyze Automatic PPC Data And Optimize Campaign (31:29)
Analyzing & Negating Product ASIN In Automatic PPC Campaigns (11:05)
Setting Up Manual PPC Campaigns - Broad Phrase Exact (14:44)
How To Analyze Manual PPC Data And Optimize Campaigns (21:50)
How To Archive Negative Keywords To Use Again (2:34)
Bidding Strategy Advanced Keyword Bidding Optimization (25:56)
Optimizing Automatic PPC Targeting Defaults (5:59)
Product Targeting PPC Campaigns - Target Your Competitors (13:53)
Sponsored Brands Campaign Set Up - After Successful Launch (15:22)
Sponsored Display Campaign Set Up After Successful Launch (5:56)
How To Pay For Advertising (1:18)
How To Ask PPC Questions (ONLY) In Facebook Coaching Group (6:58)

Module 12: Fighting Off Third Party Sellers (Hijackers) & Protecting Your Brand

Module 13: Post Launch Maintenance - Sustaining Organic Sales

Setting Up Coupons to Convert More Sales (12:20)
(BONUS) Setting Up Cross Sell Promotions - Sales Accelerator (12:39)
Sticking to Page 1 And Getting Organic Sales (10:56)
Running Out of Stock – How to Reorder Inventory & What Not to Do (14:41)
Liquidating Your Product - Learning to Break Even (Not Lose Money) (11:06)

Module 14: Amazon Accounting - Keeping Track Of Expenses & Books

Commercial Liability Insurance (8:05)
How To Handle Product Returns & Unfulfillable Inventory Preferences (12:34)
Business Expenses - Quickbooks Online & A2X Amazon Accounting Software (10:49)
Tracking Daily Sales & Profits (9:19)
Sole Proprietorship Expenses - Tracking Using Excel Spreadsheet (2:38)

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